SEO Uzmanı 10

Arama motoru optimizasyonu, web sitelerini arama motorlarının daha palas bir şekilde anlayabilmesine “taramasına” imkân sağlamlayacak şekilde arama motorlarının kriterlerine münasip hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgilendiren arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak deyiş edilmektedir. Arama motorları arama neticelerinin suistimal edilmemesi karınin bu kriterleri yayınlamamaktadır, fakat bazı ipuçları verilerek en azından nelerin strüktürlmayacağı dair fen vermektedir. İnternetin günlük evetşamda ve kazançlı anlamda gücünün artması neticesinde çabucak yaygınlaşmaya temellamıştır. Sayısal pazarlamanın bir alt koludur.

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